PICK MAGAZINE is an independent publication based between London and Seoul, created to share the stories of young creatives, emerging artists, small businesses, and young brands.

PICK began with a question from Alice’s Adventures in Wonderland:

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.

I’ve always liked this part because it feels a lot like being young and trying to find your way through the creative world. Sometimes there are too many choices, sometimes you have no idea what to choose at all. You try something, get lost, change your mind, and keep going.

That is where PICK started. I wanted to tell the stories of people I’ve met and admired along the way, especially those who are still figuring things out and making their own way.

Through interviews, stories, and creative collaborations, PICK looks at the people, ideas, and little worlds that make up our creative scene. There may be many paths, but as the Cat says, it all depends on where you want to get to.